To answer the questions “what is digital marketing,” “can digital marketing help your business,” and “how can I get more leads for my business,” we must first understand these concepts. Then, choose the best digital marketing agency in atlanta, which should be any marketing campaign’s aim.
What Is a Digital Marketing Agency?
The technique of advertising products or services using digital technology, principally the internet but also mobile devices, display advertising, and other digital media, is known as digital marketing, according to the dictionary. While it’s simple to summarize everything in one sentence, doing it correctly and ensuring that your digital marketing efforts are coordinated rather than carried out separately might be difficult. In this case, the expertise and experience of the leading digital marketing companies may be quite helpful.
Traditional advertising is losing its effectiveness for businesses, as are publications and print directories like the Yellow Pages. People today “live online” and are connected to the internet continually, as opposed to a few years ago when people would visit a computer to look for a good or service. Using a tablet, mobile device, or laptop at work to research a product or service is just as quick and easy.
Putting your content, products, and services in front of customers while they explore the web is the aim of digital marketing. The best digital marketing agencies make your information widely visible to customers at the appropriate moment since they know how customers make decisions about purchasing your products and services. The best digital marketing company will provide the necessary details, a service, or a product at the precise moment when the customer is ready to purchase. The various phases of the purchasing process, including research, contemplation, and purchase, are referred to as “micro-moments” in digital marketing.
Unlike “marketing organizations,” which usually concentrate on TV, radio, and print marketing, digital marketing specialists will focus on internet marketing. Some companies specializing in digital marketing will also create and oversee more conventional forms of marketing or advertising, such as newspaper ads.
Digital marketing may be a rapid, frequently instant, and reliable way to generate leads and boost sales for your organization, whether a business-to-business (B2B) or a business-to-consumer (B2C) operation. In addition, the best digital marketing agencies will manage all advertising based on return on investment (ROI), ensuring that the leads produced are at a cost that is advantageous to the business’s bottom line. So how can I get my business more tips? This is something that digital marketing may assist you with answering.
Digital marketing, usually referred to as website marketing, is made up of the following essential elements and services:
Inbound Marketing
Making sure that people can find your website on search engines like Google when they conduct relevant searches for your business, services, or products is known as search engine optimization, or “SEO,” and it is more commonly abbreviated as “SEO.”
SEO requires prior experience and understanding of how Google views your website—understanding the messages and content you want search engines to read about a webpage or website, as well as where to place that content so that search engines can find it. As a result, websites with a strong SEO agency consistently appear high in search engine results.
SEO works best when it combines the most recent traffic-generating trends with time-tested strategies for ranking enhancement. An example of the “near me” phenomenon is the use of “near me” in search queries by mobile phone users, such as “best atlanta seo company.” In the previous 12 months, it has increased by 150 percent. These customers want to purchase and prefer to do so from a local supplier of goods or services.
Although SEO can be employed on its own, PPC, social media, and reputation management work best together, SEO is a must for PPC, social media, and reputation management initiatives to be successful.
Cost Per Click (CPC) Pay Per Click (PPC) is the practice of placing advertisements for specific search phrases at the top of the search results page. PPC is often called “Google Advertising” or “online advertising.” These keywords may be “buying keywords” aimed at potential consumers, or they may be search terms people employ during the “research” phase of a purchase.
Pay Per Click marketing refers to a type of advertising where you only pay when a web user clicks on your ad and is taken to your website or calls you straight from the search results page, even if your advertisement may be displayed each time a search is done based on your budget (often abbreviated to PPC).
Several essential factors affect how much each click costs. First, the “cost per click” is determined by the caliber and relevancy of the advertisement to the search phrase being used and the caliber of the page on your website that the potential customer lands on (abbreviated to CPC). These components contribute to calculating your overall “quality score.” The higher your quality score, the less you pay per click and for each lead that enters your company.
Pay Per Click is instant because, unlike SEO, which may take some time to achieve complete success, your campaigns can begin generating leads for your business as soon as they go live.
PPC can be quite effective when combined with SEO. The quality score of your Google advertising campaigns will increase with a well-optimized website, cutting the “cost per click” and increasing the number of leads you can create for the same budget.
Social Media Usage
Businesses can now leverage social media platforms like Facebook and Twitter to create leads. By 2020, it is anticipated that there will be more than 42 MILLION regular and active Facebook users in the UK, up from the current number of over 38 MILLION. So whether your business caters to consumers or other companies, your potential customers will likely use Facebook frequently.
Facebook is particularly effective at raising awareness during the “research” phase of a customer’s purchasing process, reminding them of your services or products during the “consideration” phase, and showcasing your specific products to interested parties. As a result, Facebook is a fantastic channel for generating leads and sales. In addition, it offers a high return on investment because of its large audience and ability to target customers at different phases of the purchasing process.
